1) Find what's true and make it useful. 2) Publish every other Tuesday. 3) Photo cred: my dad.
Experimental psychology, but informal and funny. Answering questions like "are new ideas getting harder to find?" and "why aren't smart people happier?"
George Saunders once guest-taught my college creative writing class and recognized my obscure Gossip Girl t-shirt. His newsletter is sort of like that, but over email.